Companies that regurlarly attend our events:
Accelerate your
B2B marketing strategy
Unlock the full potential of Account-Based Marketing and transform your strategy into measurable success. Companies that embrace ABM see real results—84% improvement in brand reputation and 80% stronger customer relationships. Now, it’s your turn.
Get actionable insights on the latest ABM trends to accelerate your pipeline, align teams, and make real impact in your B2B strategy.
Discover how to amplify your brand’s presence and deepen relationships with your most valuable accounts.
And when the learning ends, the networking begins! Connect with industry peers over drinks and leave inspired to take your ABM strategy to the next level.
Event partner:
EVENT PARTNER:
Don't miss out on this opportunity to network with
like-minded professionals and take your B2B marketing game to the next level.
programme:
15:00 – Doors open
15:30 – Opening & the State of Account-based marketing
by Ingrid Archer & Shimon Ben Ayoun, co-founders of SPOTONVISION
16:05 – Translate leads to deals through embracing Marketing as a Sales accelerator
by Shipra Jain, Senior Director Sales Strategy at Salesforce
16:35 – Short break
16:50 – Case study: Women in Technics
by Nationale Vacaturebank & DPG Media
17:20 - 18:30 – Closing & networking drinks
Practical info:
When: Wednesday 20th November 2024
Where: Nationale Vacaturebank, Van der Madeweg 40, 1114 AM Amsterdam
Time: 15:00 – 18:30 CET
Participants: Limited availability – apply to attend!
Costs: Free
speakers:
Shipra Jain
Senior Director, Sales Strategy at Salesforce
Shipra leads the Sales Strategy team at Salesforce with a focus on the BeNeLux and Nordics markets. Her ambit includes working with a wide variety of business stakeholders in developing go-to-market strategy, and delivering accurate business forecasts, financial planning and investment prioritization, sales territory optimization, sales target setting, sales compensation and incentive design, and performance management.
Ingrid Archer
Co-founder & Director Clients, Strategy & Success at SPOTONVISION
Ingrid is responsible for customers, consultants and the marketing of SPOTONVISION. She is a certified Buyer Persona practitioner and has a strong focus on integrated marketing approach from buyer personas, lead generation, demand generation, to Account-based marketing. Ingrid enjoys writing and giving marketing training, including our own B2B Vision Academy. She regularly writes on various marketing topics for blogs such as Marketingfacts and Emerce.
Shimon Ben Ayoun
Co-founder & Managing Director at
SPOTONVISION
Shimon thrives on driving innovation in B2B marketing, sales, and strategy. As a managing director at SPOTONVISION, he shapes the agency’s vision, forges strategic partnerships, and spearheads customer growth. Shimon is dedicated to pushing marketers to think creatively and embrace accountability, ensuring that the impact of marketing on business outcomes is both clear and measurable. He presents in various formats on B2B marketing trends, account-based marketing (including relevant technologies), and sales and marketing alignment
WHO should attend?
Heads, Managers, Directors & Specialists of:
Marketing
Field marketing
Customer engagement
Content marketing
Digital marketing
Product management
B2B sales
Account-based marketing
Sales enablement
Marketing operations
Business development
WHY should you attend this event?
Stay ahead of B2B trends and adapt to industry changes with deep insights
Improve your performance with tips and strategies from successful CX, marketing, and sales managers
Drive ROI with practical knowledge of generative AI and buyer intent data
Develop new skills in ABM, personalisation, metrics, and sales alignment through our collaborative workshop
Here's what attendees say about our event
"The program & theme looked really good once again and there were good keynotes & sessions!"
Paul Engelhard
Sr. Marketing Manager
"Great, inspiring and pragmatic event. Nice opportunity to discuss and share ideas with peers!"
Mark van Heijningen
Head of Demand Generation
EMEA Territory
“Inspirational &
food for thought!”
Ronald Sens
Director Marketing International EMEA
& APAC
THIS B2B EVENT IS BROUGHT TO YOU BY:
B2B Marketing Forum - 2024