Customer experience is a hot topic in B2B and we are ready to invest in it.
But how should we respond to this desire to serve the business customer in a new, better, personal and more digital way?
To truly transform your business and drive ROI, we need to focus on aligning our sales and marketing teams. In fact, according to recent research, companies with aligned sales and marketing teams achieve 208% more revenue from marketing efforts.
Join us on June 20 for a great day of insightful sessions, hands-on workshops, and a delicious networking lunch!
Update 21 June: Unfortunately, the registration deadline for this event has passed. Stay updated on our next events via our LinkedIn channel.
Don't miss out on this opportunity to network with like-minded professionals
and take your B2B marketing game to the next level.
Timing: Tuesday 20 June, 9:30 - 14:00 CET
Participants: Limited availability
Costs: 95 euros, ex VAT (early bird rate until May
22, 2023) / 120 euros (regular rate) / 20% Discount for Groups of 4 or more
Hans Molenaar, Beeckestijn Business School
Ingrid Archer-van den Berg, author of State of B2B NL research
Three amazing professionals will tell their story about their typical day and challenges and how they optimize their roles. Listen in and learn from their best practices!
Panellists:
Patrick Aalbers, CMO, Aareon Group
Linda Geerdink, VP, Revenue, Performance & Experience Marketing, SUSE
Micha Isacson, Director of Customer Marketing & ABM at SAP
Transforming your marketing approach to be more commercial, showcasing the tangible ROI of your work, and aligning it with the CFO and C-suite financial objectives for maximum impact
Kate Newstead, Marketing Science Lead, LinkedIn B2B Institute
Take Your Marketing to the Next Level and Learn how to Elevate Your Strategy with ABM, Personalisation, Metrics, and Sales Alignment
In this workshop you will work together in teams to tackle marketing challenges related to one area of your interest:
• ABM & Personalisation
• Buyer & Sales enablement and Sales & Marketing Alignment
• Best Metrics & ROI
Facilitators:
Micha Isacson, Director of Customer Marketing & ABM at SAP
Shimon Ben-Ayoun, Managing Partner at SPOTONVISION
Stay ahead of B2B marketing trends for 2023 and adapt to industry changes with deep insights.
Improve your performance with tips and strategies from successful CX, marketing, and sales managers
Drive ROI with practical knowledge of generative AI and buyer intent data
Develop new skills in ABM, personalisation, metrics, and sales alignment through our collaborative workshop
Heads, Directors, Managers & Specialists of:
Marketing
Customer Engagement
Digital Marketing
Product Management
B2B Sales
Account-Based Marketing
Sales Enablement
Marketing Operations
Data Analysts
Business Development
This b2b event is powered by:
B2B Marketing Forum - 2023