What makes your buyers tick?

We dig deeper. A SPOTONVISION buyer persona is built to uncover what matters to your buyer. Ultimately creating a strong foundation for high-performance campaigns that deliver results.

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Create a winning marketing strategy

Richer insights

Buyer interviews is where we start our journey. It allows us to uncover decision drivers, milestone moments and underlying motivators ultimately delivering richer insights so you can truly connect with your audience.

Better engagement

Our buyer insights are formulated to help you fully uncover your buyer’s journey. With this we build the foundation to create engaging messaging, content and creative that takes your buyers throughout the stages of their journey.

Shorter sales cycles

Together, we create a winning marketing campaign that helps you shorten your sales cycles while generating more revenue and higher customer lifetime value.

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How can we help you?

Let’s deliver high-performance campaigns together. Choose the option that matches your goal: If you want to go to market as soon as possible, opt for Agile Buyer Journey. If you would like to uncover deep insights and a comprehensive content map, choose a Buyer Persona.

Buyer Persona

Deep dive into your buyers and connect with your target audience in a new way.

✓ Buyer persona 100% validated through 12 internal and external interviews

✓ Buyer journey & content map

✓ The basis for a full marketing plan

✓ Insight into how to move, engage and convert your buyer

Agile Buyer Journey

Create an authentic and valuable buyer experience in a practical, efficient and hands-on way in just 6 weeks!

✓ Quick start buyer journey insights, validated with a total of 4 interviews

✓ Buyer journey map

✓ Activation, content and campaign plan covering the best media channels for your audience

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Success story: How Verint delivers results with 3 buyer personas in 5 countries

“It’s not about continuously pushing what we do, how we can help, what we can solve. It’s about first listening and discovering which needs a customer has. The first step towards ‘listening’ was made by SPOTONVISION creating buyer insights across 5 European countries. With these insights a new foundation was created to develop a customised content marketing strategy".

Marije Gould

Former Vice President Marketing EMEA,

Verint Systems

Success story: How Indeed secured a remarkable 45% conversion rate with rich buyer insights and ABM

“The SPOTONVISION team put a lot of effort in understanding Indeed and our business. This was a big added value also in the projects we did afterwards.”

Suzanne van der Cammen

Country Marketing Director,

Indeed Benelux

We help big B2B brands to achieve success

Why

SPOTONVISION?

Trusted partner, more than 17 years of B2B experience. With experience and creative thinking, we know how to uncover the insights you need to develop lasting relationships at every step of the buyer’s journey

When you succeed, we succeed. Your goals are ours, so we work as part of your team to deliver successful campaigns

We remain curious. As true pioneers, we test, learn and experiment to drive performance and stay ahead of the curve